The Drum - https://www.thedrum.com
24 de Abr de 2019
Peoples of the forest by J Walter Thompson Brazil
Instituto Socioambiental (ISA) is celebrating its 25 years anniversary with the launch of the #PeoplesOfTheForest campaign to boost support for the indigenous, Quilombola, riparian and extractivist communities who are resisting attacks on their rights and the destruction of their lands.
The peoples of the forest have a message for the Brazilian government, politicians and the business community. To prospectors, loggers, squatters and other invaders of their lands: "we will continue to resist." This is one of the main messages of the #PeoplesOfTheForest campaign, ISA and its partners in the indigenous, Quilombola, riparian and extractivist communities have launched online, on TV and in cinemas.
The campaign is asking for people to support the fight to protect Brazil's environmental heritage and is advocating for the rights of indigenous tribes and traditional populations.
Young people, women, medicine men, chiefs and shamans. The protagonists for the #PeoplesOfTheForest campaign are 25 leaders from nine indigenous tribes in the Amazon, from Quilombola communities in Vale do Ribeira (SP) and from riparian communities in Terra do Meio, Pará. With their strength and beauty, the campaign honors the diversity of the people living in and protecting the forests, reminding us that it is the forests that regulate the climate, produce rain for farming and house the planet's largest biodiversity, a potential source of new medications and cures.
Produced in partnership with the J. Walter Thompson Brasil agency and Prodigo Films, a film production company, the #PeoplesOfTheForest marks the 25th anniversary of the ISA and serves as a response from the organization and its historical partners to the setbacks, dissolutions and constitutional violations of socio-environmental policies and of the guarantees of human rights that is ongoing in Brazil.
Credits
Client: Instituto Socioambiental
Title: "Povos da Floresta"
Agency: J. Walter Thompson Brasil
CEO: Ricardo John
ECD: Cassio Moron and Rodrigo Da Matta
Creative Director: Mariana Borga
Art Directors: Gabriella Marcatto, Caio Gandolfi, Marcelo Monzillo
Copywriters: Filipe Rosado and Diego Ferrite
Head of Client Services: Felipe Giacon
Account Management: Caio Sabag, Henrique Dal'Mas
Head of Media: Giovanna Venturelli
Media: Stella Lopes, Luca Lima, Juliana Magalhães, Larissa Isabelle and Renan Daniel
Head of Planning: Stella Pirani
Planning: Marcus Pesavento
Head of Production: Maísa Delgado
RTV Production: Carolina Florentino, Lincoln Braga
PR: Andrea Assef, Vivian Zeni, Lívia Martins
Production House: Prodigo Films
Director: Daniel Klajmic
Executive Producers: Francesco Civita, Chico Pedreira, Rita Costa
Executive Producer Assistant: Rafael de Paula
Production Coordination: Nathalie Gautier, Bruno Pirozzi
Coordination Team: Karla Fernandes, Fabiana Baptista, Nathalia Trindade, Lucas Pereira, Beatriz Soares
Director of Photography: Azul Serra
Post-Production Coordination: Tutu Mesquita, Priscilla Paduano
ISA Production
Executive Production: André Villas-Bôas, Jurandir Craveiro, Bruno Weis
Production Assistant: Gabriella Contoli
Post-Production Assistant: Everson Martins
Editing: André Dias, AMC
Post-Production: Prodigo Films
Finishing: Georges Sakamoto/ Prodigo Films
Color Grading: Ely Silva
DOT Cordination: Magali Wistefelt
Motion: Lucas Carvalho, Vinicius Kahan
Motion Intern: Ariedine Carvalho, Mariana Silva Assis
Composition: Paulo Chedid
Technical Center: Leandro Ferreira
Amazon Emotions: Vanessa Marino, Leonardo Principe, Geo Principe, Kinan Principe, Kena Principe
Sound Producer: Satélite
Direction: Kito Siqueira, Roberto Coelho
Sound Editing and Mixing: Celso Moretti, Ricardo Bertran, Luis Henrique de Oliveira, Adailton Matos
Musical Production: Mike Vlcek, Hurso Ambrifi, Daniel Iasbeck, Thiago Colli
Account Management: Juliana Costa, Renata Costa
Production Coordination: Ana Cordeiro, Mariana Tardelli
Production Assistant: Ian Sierra, João Piccoli
https://www.thedrum.com/creative-works/project/j-walter-thompson-brazil…
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