"So what?" | #MinersOutCovidOut

When the number of deaths from Covid-19 in Brazil tallied more than five thousand people, President Jair Bolsonaro’s response was "So what?" Today, 101 thousand people have died and over three million have been infected with the new coronavirus. His reaction is the same: so what?

Dário Yanomami’s answer: “So: there is only one thing that can save us. Removal of all the illegal miners now!” He is calling for the urgent removal of thousands of illegal miners who are invading the Yanomami territory, causing destruction and potential vectors for Covid-19.

We’re not just numbers, we are lives. The Yanomami and Ye’kwana Leadership Forum responds to President Bolsonaro's infamous phrase and demands: #MinersOutCovidOut and #DesintrusãoJá!

Do your part to help prevent a tragedy. Sign the petition: www.MinersOutCovidOut.org

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The #MinersOutCovidOut campaign is an initiative of the Yanomami and Ye'kwana Leadership Forum, a coalition of Yanomami & Ye’Kwana organizations: Hutukara Yanomami Association (HAY), Wanasseduume Ye'kwana Association (SEDUUME), Kumirayoma Yanomami Women’s Association (AMYK), Texoli Ninam Association of Roraima (TANER) and Yanomami Association of Cauaburis River and Affluents (AYRCA).

The #MinersOutCovidOut campaign is supported by the Coalition of Indigenous Peoples of Brazil (APIB), Coordination of Indigenous Organizations of the Brazilian Amazon (COIAB), Instituto Socioambiental (ISA), Survival International, Greenpeace Brazil, Conectas Human Rights, Amnesty International Brazil, Amazon Cooperation Network (RCA), Igarapé Institute, Amazon Watch, Rainforest Foundation US and Rainforest Foundation Norway.

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Datasheet:

AGENCY: Wieden+Kennedy São Paulo
TITLE: E dai? | So what?
CLIENT: Fórum de Lideranças Yanomami e Ye'kwana por meio das organizações Hutukara Associação Yanomami (HAY), Associação Wanasseduume Ye'kwana (SEDUUME), Associação das Mulheres Yanomami Kumirayoma (AMYK), Texoli Associação Ninam do Estado de Roraima (TANER) e Associação Yanomami do Rio Cauaburis e Afluentes (AYRCA)
PRODUCT: Miners Out, Covid Out Campaign
EXECUTIVE CREATIVE DIRECTORS: Eduardo Lima | Renato Simões
CREATIVE DIRECTORS: Mariana Borga | Fabiano Higashi
COPYWRITER: Bruno Pereira
ART DIRECTOR: Ana Blanes | Fabiano Higashi
AGENCY PRODUCER: Regiani Pettinelli | Thais Bonizzi
DIGITAL PRODUCER: Mauricio Yamashita
ACCOUNT: Fernanda Antonelli | Nathalia Assad
PLANNER: André Troster | Gabriel Marchi
SOCIAL STRATEGY: Gabriel Marchi
MEDIA: Aga Porada | Michele Fernandes | Marina Signori
ILLUSTRATOR: Ana Blanes | Fabiano Higashi | Rapha Baggas
PHOTOGRAPHER: Claudia Andujar | Geoffrey O'Connor
PRODUCTION COMPANY: Joint
MOTION: Christian Balzano
AUDIO FACILITY: Satélite Áudio
MUSICAL DIRECTION: Kito Siqueira | Roberto Coelho
SOUND TREATMENT: Renata Costa | Nicole Bonnet
MUSICAL PRODUCTION: Hurso Ambrifi | Daniel Iasbeck | Mike Vlcek | Thiago Colli | Charly Coombes | Helton Oliveira | Ian Sierra
FINISHING: Carla Cornea | Isadora Penna
PRODUCTION COORDINATION: Ana Cordeiro | Renan Marques
CLIENT APPROVAL: Bruno Weis | Jurandir Craveiro | Marcos Wesley