#MinersOutCovidOut of the Yanomami Territory

The # Covid19 pandemic has halted all activities except the one that kills the Yanomami people. More than 20,000 gold miners have invaded their lands illegally, bringing the virus into the forest and villages – and risks decimating an extremely vulnerable population. This is the return of a nightmare for the people who hold the sky and protect humanity.

The Yanomami and Ye'kwana Leadership Forum demands from the federal government: #MinersOutCovidOut! Remove all of the illegal miners now!

Do your part to help prevent a genocide from happening. Sign the petition: www.MinersOutCovidOut.org

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The #MinersOutCovidOut campaign is an initiative of the Yanomami and Ye'kwana Leadership Forum, a coalition of Yanomami & Ye’Kwana organizations: Hutukara Yanomami Association (HAY), Wanasseduume Ye'kwana Association (SEDUUME), Kumirayoma Yanomami Women’s Association (AMYK), Texoli Ninam Association of Roraima (TANER) and Yanomami Association of Cauaburis River and Tributaries (AYRCA).

The #MinersOutCovidOut campaign is supported by the Coalition of Indigenous Peoples of Brazil (APIB), Coordination of Indigenous Organizations of the Brazilian Amazon (COIAB), Instituto Socioambiental (ISA), Survival International, Greenpeace Brazil, Conectas Human Rights, Amnesty International, Amazon Cooperation Network (RCA), Igarapé Institute, Rainforest Foundation US and Rainforest Foundation Norway.

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Technical details

Agency: Wieden+Kennedy São Paulo
Title: 2020
Duration: 1'20" and 30"
Clients: Yanomami and Ye'kwana Leadership Forum, a coalition of Yanomami & Ye’Kwana organizations: Hutukara Yanomami Association (HAY), Wanasseduume Ye'kwana Association (SEDUUME), Kumirayoma Yanomami Women’s Association (AMYK), Texoli Ninam Association of Roraima (TANER) and Yanomami Association of Cauaburis River and Tributaries (AYRCA).
Product: Miners Out, Covid Out Campaign
Launch in Brazil: 02/06/2020
Executive Creative Directors: Eduardo Lima | Renato Simões
Creative Directors: Mariana Borga | Fabiano Higashi
Editor: Bruno Pereira
Art Director: Ana Blanes | Fabiano Higashi
RTV: Regiani Pettinelli | Thais Bonizzi
Digital Producer: Mauricio Yamashita
Client Support: Fernanda Antonelli | Nathalia Assad
Planning: André Troster | Gabriel Marchi
Social Strategy: Gabriel Marchi
Media: Aga Porada | Michele Fernandes | Marina Signori
Ilustrations: Ana Blanes | Fabiano Higashi
Images: Charles Vincent/ISA | Claudia Andujar | Milton Guran/Agil | Nair Benedicto/Agência F4 | Geoffrey O'Connor | Volkmar Ziegler
News clippings: Jornal da Tarde, 30/07/1980 | O Estado de S. Paulo, 05/06/1981
Benedicto/Agência F4, Geoffrey O'Connor e Volkmar Ziegler
Producer: Joint
Film Editor: Christian Balzano
Sound Produttion: Satélite Áudio
Musical Direction: Kito Siqueira e Roberto Coelho
Sound: Renata Costa e Nicole Bonnet
Musical Production: Hurso Ambrifi, Daniel Iasbeck, Mike Vlcek, Thiago Colli, Charly Coombes, Helton Oliveira e Ian Sierra.
Finishing: Carla Cornea e Isadora Penna.
Production Coordination: Ana Cordeiro e Renan Marques
Client approval: Bruno Weis | Jurandir Craveiro | Marcos Wesley